NAMM (National Association of Music Merchants) 2019 Trade Show Booth Design
My Client wanted an eye-catching design that would draw in attendees while conveying the message of their high-end copper cables. With their tag line being True to the Source we wanted a design that showed how the cables delivered crisp clear sound from musician to audience.
I started with the banner, finding three individual images that would convey passion, excitement and movement then merged them together and edited their colors to create a vibrant color scheme. Then I hand drew a continuous copper line on top of the image in Illustrator connecting the elements and beveled it so it would appear more like a cable rather than a flat line. Lastly, I added the company branding in their colors to the tops and bottom of the banner. On all the additional booth collateral I used the same image from the banner, removing the copper line, and blurred the image to use it as a background image in an effort to keep all the materials cohesive.
Trade Show Final designs consisted of:
- 8′ x 20′ Banner
- All Signage
- Digital Artist Slides (Now Playing)
- Printed Artist Daily Schedules
- Digital Artist Daily Schedules
- Prototype Cable Packaging
Client: Cordial Cables USA & Cordial Cables GMB
Roles: Art Director & Graphic Designer