Andrew Gouché Signature Cable Packaging
My Client wanted striking packaging design for the release of Andrew Gouché’s Signature Cable at the 2019 Summer NAMM show in Nashville Tennessee.
My goal was to create packaging that was eye-catching and as easy to locate when stocked next to competitor cables that may be hanging on the wall. So first I researched packaging colors for comparable competitor cable packaging, then took my initial inspiration from the purple of the cable which is Andrew Gouché’s signature color. Since I really wanted to draw the customers eye to Andrew’s cable I added a complimentary gold as an accent for the lettering, color blocks, and geometric vector design and grounded the design with a rich black to add a background that would highlight the cable when it is in its packaging. The cable will be available at dealers nationally by December 2019.
Client: Cordial Cables USA & Cordial Cables GMB
Roles: Art Director & Graphic Designer